Pump up the glam
〰️ Pump up the glam
〰️ Pump up the glam
Skin barrier moisturizer — €49
A lightweight day and night moisturizer that preps skin for make-up. Not a cream or a gel; we call it our liquid balm as it melts directly into your skin. Combines barrier-nourishing niacinamide, squalene and peptides to boost the skin’s hyaluronic production.
Friendly for all skin types, best on dry to mixed skin.
100ml - 3.4oz
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→ Apply in the morning and evening after your cleanser and toner and before using an SPF.
→ Use 2 to 5 pumps depending on how much moisture you require.
→ Apply more product to add extra glow to your make-up look.
→ Allow the skin to absorb the moisturizer before applying other products.
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→ Apply to clean skin.
→ For a regular finish, use 2 to 4 pumps depending on how much moisture you require.
→ For glowy skin, use up to 6 pumps. Build up if needed.
→ Allow the skin to absorb the moisturizer before applying other products.
→ Follow with a primer for even glowier skin.
→ Mixes well with foundation and concealer.
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YAY is proudly PETA-certified vegan and cruelty-free. This means our products do not contain any animal-derived ingredients and that we will never conduct or commission animal testing on our ingredients, formulations, or finished products. We test YAY on real people only.
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Aqua (Water), Dimethicone, Glycerin, Pentylene Glycol, Niacinamide, Tetradecyl Aminobutyroylvalylaminobutyric Urea Trifluoroacetate, Squalane, Lauryl PEG-9 Polydimethylsiloxyethyl Dimethicone, Dimethicone/PEG-10/15 Crosspolymer, Tocopherol, Magnesium Chloride, Simmondsia Chinensis (Jojoba) Seed Oil, Sodium Hyaluronate, Sodium Chloride, Dimethicone/Vinyl Dimethicone Crosspolymer, Sodium PCA, Sodium Benzoate, Potassium Sorbate, Dipropylene Glycol, Sodium Citrate, Parfum*
*We only use hypoallergenic perfume
What it does for you
Preps your skin for make-up
Smooth and hydrated skin is the secret to your make-up looking flawless. This moisturizer nourishes and improves skin texture so that your make-up performs just how you want it to.
Instant hydration without stickiness
Packed with powerful ingredients, YAY’s skin-barrier moisturizer leaves skin happily hydrated with a silky-smooth, non-sticky finish.
Awesome absorption
In a world where time is of the essence, count on our quick-absorbing moisturizer to provide long-lasting hydration, softness and a healthy glow ASAP.
What our customers love about
Pump up the glam
Key Ingredients
Niacinamide
A form of vitamin B3, this ingredient increases skin firmness and boosts collagen production. Additionally, niacinamide strengthens the skin barrier and protects from UV and blue light.
Squalane
Derived from olive oil, squalane mimics your skin’s natural oils, making it an excellent emollient. It is also a natural antioxidant that defends against carcinogens.
Hyaluronic Acid
A super ingredient for retaining moisture, which helps prevent dry and flaking skin. hyaluronic acid is known for improving elasticity, supplying you with supple and resilient skin.
Jojoba oil
This deeply moisturizing oil is non-greasy and full of fatty acids. Its structure is very similar to the skin’s natural sebum, which means it absorbs quickly and works well for oily skin types.
Peptides
Peptides are protein building blocks. Together with tripeptides, they regulate your skin’s collagen and hyaluronic production, resulting in a visibly firmer and smoother appearance.
Frequently asked questions
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Yes, it is safe to use on eye area.
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Yes. However, it does not contain an SPF so you should always apply sunscreen over your skincare to protect skin when out in the sun.
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We haven’t added an SPF to our moisturizer because sun protection needs to be reapplied every two hours. With typical use, you will apply our moisturizer in the morning and evening without reapplying. Therefore, adding an SPF to our formulation does not make sense. We believe applying sun protection over your skincare and topping up throughout the day is a better way to enjoy the sun.
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Yes, but always check the ingredient list and warnings on your other products.
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That depends on the condition of your skin. If your skin is excessively dry due to sun damage or cold temperatures, try adding an oil to your skincare routine or use a richer cream on dry spots.
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→ We only use a very small concentration of hypoallergenic fragrance to give this product a pleasant subtle smell. The maximum amount of fragrance added is between 0.10% and 0.25%, whereas similar skincare products can contain 1% perfume or more. Therefore, the chance of an allergic reaction is minimal.
→ Our fragrance does not contain allergens such as citronal, linalool and limonene.
→ Although the chance of irritation is minimized, no product can ever be considered allergy-proof. If you have a known (perfume) allergy, test this product on your arm fold first.
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A hypoallergenic fragrance is known to have reduced allergy potential compared to regular fragrances. For this reason, hypoallergenic fragrance is preferable for those with sensitive or irritation-prone skin.
Want skin in the game?
YAY is a Belgian skincare brand driven by a community make-up artists. When formulating new products, we offer front row access to a dedicated team of YAY testers. Your opinion matters to us and each year we invite new members to join our test team.
Want to be part of it? Fill in the form below!
When selected, we’ll contact you by email.
